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College Credit Card Statistics
Information and data on National average charge-off rates, UCMS Charge off
average, Average balance
owed on credit cards, Students who pay
100% of their bill and have zero balance, Percentage of
students without a credit card and more are below
| National average
charge-off rates: |
5.8% of
receivables |
| UCMS Charge off
average: |
2.18% of
receivables |
| Average balance
owed on credit cards: |
$885 |
| Students who pay
100% of their bill and have zero balance: |
55% |
| Percentage of
students without a credit card: |
17% |
| Percentage of
students with their parents' card: |
45% |
| Percentage of students that keep their first credit card |
70+% |
| Number of
students enrolled at four-year colleges: |
9,900,000 |
| Average number
of cards per student: |
2.8 |
| Number of
issuers that sell cards to students: |
13 of 15 |
| Number of card
solicitations students receive: |
25 to 50 per
semester |
Drop out rate due to debt / financial pressure
|
8.5% |
| Drop out rate due to academic failure |
6% |
| Percentage of students that sign up via the Internet |
18 |
| Percentage of students that sign up via Direct mail |
42 |
| Percentage of students that sign up via Tabling campaign |
14 |
| Percentage of students that sign up via Telemarket |
9 |
| Percentage of students that sign up via SMS |
5 |
| Percentage of students that sign up via Kiosk |
7 |
| Percentage of students that sign up via a Personal Referral |
39 |
Percentage of students that refuse to sign up for a card in their own name |
37
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| *Percentages don't add to 100 because some sign up through multiple channels |
* |
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| Number of Four Year schools in America |
2000 |
| College affinity programs that monetize student base by inking an affinity program |
4700 (some schools have more than one) |
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| Colleges banning credit card marketing |
1280 |
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You may use this data by linking to http://www.UCMS.com AND citing "UCMS" or "United College Marketing Services" as the source.
Statistics are updated as of Fall 2006.
Common usage trends for "Student Use of Credit Cards":
Please contact 'United College Marketing Services' if you need further explanations of these numbers.
Jennifer Homan
jhoman (at) ucms dot com
2021 Midwest Road, Third Floor
Oak Brook IL 60521
Have us link to your article / blog / media article by emailing "media at UCMS dot com"
UCMS is working on China Debit Reporting Agency Data and the formation of Debit Reporting Analysis
and track China's growing credit underwriting challenges
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