Another UCMS innovation that UCMS developed to solve the
double-edged problem of offering premiums in association to signing
up for a credit card. Do you reduce the quality of the premium? Can
you expect lost premiums as just a marketing expense? Is there a
point-of-sale identity confirmation issue?! Does using an attractive
premium mean attracting the wrong “crowd”? Should your forgo using a
premium altogether?!
Snafu Sidestepped. Well, the answer lies in a second stage
premium (SSP). It’s winning industry accolades. Here’s what it is;
the second stage premium is publicized on the front-end as you not
only get this gift BUT ALSO this other gift! This SSP motivates the
freebie-seeking, freebie-greedy applicant to properly fill out the
information (reducing light fraud and applicants looking to get
turned down but still acquire FREEBIE). The SSP increases not only,
approval rates, application legibility, and overall quality,
but also activation rates, retention rates and balance transfers.
Email our president, Dennis for an inside look as to how second
stage premium (SSP) can work for your bank. (dmeunier@ucms.com)
Next, we can look at an example of an SSP, UCMS’
Campus Merchant Program (CMP) |
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